애니포인트미디어, 애드아시아 2023 서울에 참여.. ‘프로그래매틱 광고의 확장과 ATV/CTV’ 강연 진행

2023.10.24

Baek Wonjang, Anypoint Media’s CEO, is giving a speech at AdAsia 2023 Seoul scheduled to be held at COEX in Seoul between October 24-27. AdAsia is Asia’s largest advertising marketing media conference which has been held in more than 20 countries in Asia, attracting more than 1,500 advertisers annually. South Korea is hosting AdAsia 2023 Seoul for the second time in 40 years.

CEO Baek was invited to give a speech at a session titled “The Expansion of Programmatic Advertising and ATV/CTV”. He is going to talk about addressable TV advertising in this session.

Addressable TV advertising is a technology that allows advertisers to target their ads to suitable demographic segments. This is a new form of advertising that has emerged and is being spotlighted in this digital era.

CEO Baek’s speech is scheduled on October 26 in the track of “Theme 3: Empowering Media Extension”. Other speakers in the same session include Jason Barnes (Chief Revenue Officer for APAC at PubMatic), Bae Junsu (Head of Digital Investment at GroupM), Kim Bongsu Kim (Leader of Addressable TV Ad at SK Broadband), and Kim Taehun (Managing Director at LG Uplus). They are going to discuss their experience and future plans for the industry.

As South Korea’s No.1 adtech company to offer an addressable TV advertising service platform for pay TV providers and OTT providers both at home and abroad, Anypoint Media is looking to go beyond Asia to be recognized as the leading adtech player across the globe. It has already won contracts with many major companies in Asia including Indonesia and Vietnam.

ⓒ Anypoint Media