October 17, 2023
Anypoint Media, the leading addressable TV advertising solution provider in South Korea, signed
a contract with beIN Sports, a global-scale sports broadcaster. Forming a partnership with beIN
Sports as its supply-side platform (SSP) and adtech provider, Anypoint Media will start to provide ad insertion and ad replacement services that deliver video ads into live broadcasting stream on beIN Sports’ OTT platform. Through Anypoint Media’s adtech solution which implements the ad insertion and replacement on live stream content, beIN Sports’ subscribers will be able to enjoy a seamless viewing experience without buffering or delays. The strength of Anypoint Media’s solution lies in its capability to minimize the impact of ad blocking and to prevent timeout errors or other critical errors that disturb the smooth viewing experience.
Partnership with Anypoint Media is expected to help beIN Sports further expand its business in the advertising industry. Starting off with live streaming ads, beIN Sports is planning to branch out into banner ads and VOD advertising.
ⓒ Anypoint Medida
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