October 24, 2023
Baek Wonjang, CEO of Anypoint Media, will be a speaker at AdAsia 2023 Seoul, which will be held at COEX in Gangnam, Seoul, from October 24 to 27. AdAsia is the largest advertising, marketing, and media conference in Asia, held in over 20 Asian countries, attracting 1,500 to 2,000 advertising professionals annually. This year, it returns to South Korea for the first time in 40 years, promising a grand opening.
Baek Wonjang will speak at the session titled "The Expansion of Programmatic Advertising and ATV/CTV." In this session, he will explain addressable TV advertising in the digital transformation era. Addressable TV advertising integrates traditional TV advertising with the digital ecosystem to deliver personalized TV ads. Baek's lecture will be part of the "Theme 3: Empowering Media Extension" track on October 26.
Other speakers in the same session include Jason Barnes (Chief Revenue Officer for APAC at PubMatic), Bae Junsu (Head of Digital Investment at GroupM Korea), Kim Bongsu (Head of Addressable TV Advertising at SK Broadband), and Kim Taehun (Managing Director at LG Uplus). They will discuss their experiences and future directions for the industry.
Anypoint Media, led by Baek, is South Korea's leading ad-tech company, providing addressable TV advertising service platforms to pay TV and FAST/OTT operators both domestically and globally. Having developed and commercialized its own addressable TV advertising platform, Anypoint Media is rapidly expanding its reach beyond South Korea to Indonesia, Southeast Asia, India, and other regions, aiming to become the global leader in this field.
ⓒ Anypoint Media