October 21, 2022
[BLOTER] Addressable TV advertising, which targets ads based on audience and regional characteristics, is gaining attention. This technology can inject new life into the stagnant broadcast advertising market by enabling precise targeting similar to digital marketing. Anypoint Media is a leading provider in this field, having established itself in 2015 and offering personalized TV ads through set-top boxes. The Korean Broadcasters Association reported positive changes in brand awareness and purchase intentions among households exposed to addressable ads through IPTV.
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