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[Hankyung.com] The Worlds of Linear TV ads and digital ads will converge through Addressable TV

April 21, 2022



[Hankyung.com] Anypoint Media CEO Baek Wonjang is a pioneer in addressable TV advertising, which shows different ads to different households even if they are watching the same program. Baek patented this technology in 2011, anticipating its future importance. SK Broadband launched a pilot service using Anypoint Media’s addressable TV advertising platform in September 2015, followed by a full service the next year. In 2017, LG Uplus also started using Anypoint Media’s technology.


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