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Comprehensive Solution
FLOWER is engineered as the definitive addressable TV advertising platform, designed specifically for the technological requirements of Pay TV operators.
Future-Ready
Our next-generation platform bridges current Pay TV services with tomorrow's converged media landscape, ensuring long-term relevance.
Industry-Specific
Built with an understanding of Pay TV vernacular and infrastructure, FLOWER resonates immediately with operators familiar with targeted ad delivery systems.
A Unified Platform for Today and Tomorrow
Precision Targeting for Maximum Impact
Precision Targeting
Deliver ads to specific audience segments based on demographics, geography, viewing behaviour, and first-party operator data.
Reduced Ad Waste
Optimise ad spend by targeting only desired audiences, avoiding impressions on uninterested viewers.
Improved Viewer Experience
Enhance satisfaction with more relevant ads and features like skippable ads that give viewers greater control.
Our intelligent pre-caching system also enables creative reuse, allowing downloaded ads to be played multiple times if relevant for that household.
99.7%
CDN Bandwidth Reduction
Pre-caching reduces peak bandwidth requirements from 8 Tbps to just 24 Gbps for 4 million STBs.
0s
Ad Start Delay
With ads already stored locally, playback begins instantaneously when an ad break starts.
100%
System Resilience
Local caching ensures ad delivery even during network instability or temporary outages.
Pre-Caching Technology That Transforms Delivery
Two-Step Ad Podding: The Secret to Scale
Super Ad Pod
Pre-cache Creatives
Exact Ad Pod
Contextual Selection
Real-time Delivery
This innovative approach ensures precise ad delivery at scale without requiring real-time requests from the STB to cloud servers at the moment of ad breaks, creating a seamless viewing experience.
Interactive and Cross-Device Capabilities
View Ad on TV
Viewers see targeted ads with interactive elements like QR codes or "Learn More" buttons.
Connect to Mobile
Using their remote, viewers can send product info, coupons or purchase options directly to their smartphones.
Complete Purchase
The seamless path from TV to conversion creates measurable, performance-oriented TV advertising.
Quality and Compatibility Assured
Creative Review
Vetting process ensures ads meet brand safety guidelines, content standards and regulatory requirements before delivery.
Transcoding
Conversion of digital ad creatives to formats compatible with broadcast environments and STB playback requirements.
Google Demand Integration
Access Google's vast advertising ecosystem, including TrueView skippable ads, for traditional linear Pay TV channels.
A Complete Advertising Business Solution
Programmatic Integration
Direct connections to Google, Xandr, The Trade Desk, Magnite, and PubMatic automate ad sales and maximise revenue potential.
SMB Self-Serve Platform
Simple interface with AI-powered tools allows small businesses to create hyper-local TV campaigns previously out of reach.
Revenue Maximization
Unlock new advertiser segments and premium rates through targeted, measurable advertising opportunities.
Performance Marketing
Interactivity, cross-device actions and conversion tracking attract digital budgets by offering measurable performance metrics.
Transform Your Advertising Business with FLOWER
More than an ad insertion tool, FLOWER is a comprehensive platform designed to transform how Pay TV operators monetise content and engage audiences, turning traditional TV ads into powerful, measurable, performance-driven assets.
Contact Anypoint Media today to explore how FLOWER can be tailored to your specific needs and help redefine your advertising business for a new era of television.