FLOWER for OTT & FAST
Revolutionizing OTT & FAST advertising with client-side playlist manipulation, empowering publishers to unlock new revenue streams and maximizing their advertising potential
One-Stop Solution
Client-Side Playlist Manipulation
Conversion
Interactivity
Mediation
We fill each and every ad inventory with the highest revenue
at no additional cost.
FLOWER is an end-to-end solution for OTT/FAST advertising.
FLOWER vs. SSAI
Features | FLOWER | SSAI | SSAI + Linear Ad Serving Platform |
|---|---|---|---|
Playlist Manipulation | Client-Side | Server-Side | Server-Side |
Ad Decisioning System | O | X | O |
Conversion | O | X | X |
Overlay | O | X | X |
Accurate Report | O | △ | △ |
Cross-Device Interactivity | O | X | X |
Campaign Management | O | X | O |
Mediation | O | X | O |
Ad Decisioning System
FLOWER provides an Ad Decisioning System (ADS) which creates a personalized linear ad pod for viewers. It obtains ads from various sources such as Direct IOs, GAM(Google Ad Manager), SSPs, and Exchanges, with the goal of maximizing the fill rate. A linear ad pod is a list of ads designed to completely fill an entire ad break—no more, no less. FLOWER's ADS seamlessly integrates with a playlist manipulation system, including FLOWER’s own CSPM and even conventional SSAIs.
Client-Side Playlist Manipulation (CSPM)
Most advertising solutions for OTT/FAST linear are based on SSAI, which has limitations in terms of interactivity and scalability. FLOWER manipulates a playlist on the client, enabling interactive capabilities, eliminating scalability issues and SSAI-related costs, while maintaining seamless ad playback capabilities.
With FLOWER, OTT/FAST linear service providers can accommodate performance video ads as well as brand video ads even on TV.
Cross-Device, Cross-App Conversion
FLOWER provides a conversion manager that links a click on a video ad to a conversion request on other apps or devices. Pressing the OK button on a remote while watching a TV ad may trigger a pop-up screen on a mobile device, allowing users to purchase the product featured in the TV ad, or clicking on a video ad on a mobile device may take a viewer to the landing page.
FLOWER helps OTT/FAST service providers make additional CPC(cost per click) revenue other than CPM revenue.
Overlay
The CSPM module of FLOWER exists on the client side, allowing it to accurately determine which video ads are currently playing on the device. Consequently, it becomes straightforward to display Overlay components, such as banner ads and buttons, for showing further information or triggering conversions. This functionality is not easily achievable with SSAI-based systems.
With FLOWER, OTT/FAST service providers can now have video ads with overlay components, attracting more advertisers for increased revenue.
Incremental Ad Podding
Ad podding for a long ad break may not be completed all at once. In many cases, ad requests must be made multiple times to fill a long ad break, especially when demand is pulled from the programmatic ecosystem. FLOWER makes multiple and interspersed ad requests to maximize the fill rate and efficiently fill the ad break as much as possible.
Accurate Reporting
Compared to the SSAI method, which cannot accurately measure ads exposed on a device, the client-based FLOWER can provide detailed information on accurate ad exposure.
These reports can be categorized by region, time, channel, viewer demographics, and other criteria. They can also be accessed anytime, anywhere, from any device with an internet connection.
With FLOWER, OTT/FAST service providers can improve the quality of service to advertisers by providing accurate and reliable reports.
Mediation : Direct I/O and Programmatic
FLOWER provides its own mediation function, handling multiple demand sources and various deal types, including direct I/O, PG, PD, PMP/PA, and OMP/OA.
FLOWER's multi-win bidding feature is optimized for long ad breaks of 2 minutes or more. When an ad request is received, FLOWER’s ADS will usually prioritize the highest bidding price at a time. However, for a lengthy ad break, FLOWER may select multiple ads with higher prices at once, leading to increased fill rates.
With FLOWER, OTT/FAST service providers can enhance revenue by maximizing the fill rate through optimized mediation.
One-Stop Solution for Advertising
Compared to a typical SSAI solution which is limited to ad stitching functionality only, FLOWER is a comprehensive solution that offers all the essential features for advertising services, including campaign management, publisher management, mediation, inventory management, filler management, and etc.
With FLOWER, OTT/FAST service providers can gain access to all the features simply by adopting FLOWER, at no additional cost.
Programmatic Integration with the Digital Advertising Ecosystem
FLOWER is expanding the demand base by connecting it to the digital video advertising ecosystem through programmatic buying. FLOWER is integrated with major global demand partners such as Google, Xandr, The Trade Desk, Magnite, and PubMatic, just to name a few.
With FLOWER, OTT/FAST service providers can tap into the thriving digital advertising market and generate immediate additional revenue.
Partners
