Anypoint Media Strengthens Partnership with Irdeto, Leading the OTT and FAST Markets

'FLOWER' Solution Integration with 'Irdeto Experience' Platform Accelerates Global Market Expansion

SEOUL, South Korea – May 29, 2025 – Anypoint Media today announced the strengthening of its strategic partnership with Irdeto, integrating its advanced advertising solution, 'FLOWER,' into Irdeto's leading streaming aggregation platform, 'Irdeto Experience.' This collaboration, an extension of their existing partnership, focuses on empowering Over-The-Top (OTT) and Free Ad-Supported TV (FAST) service providers worldwide to implement more efficient and robust ad monetization strategies.

Through this integration, OTT and FAST operators utilizing 'Irdeto Experience' can immediately leverage powerful advertising functionalities without the typical complexities of integration processes or service deployment delays. This is a direct result of combining Anypoint Media's 'FLOWER' solution's technological prowess with Irdeto's platform stability.

FLOWER, based on client-side playlist manipulation (CSPM) technology, offers diverse user-engaging formats for linear ad insertions, including: shoppable ads, cross-screen/device interactive ads, and skippable ads. Additionally, it supports pre-roll, mid-roll, and post-roll advertisements for VOD services, and seamlessly facilitates banner advertising across all user touchpoints, maximizing ad revenue generation for content providers.

"The strengthened partnership with Irdeto demonstrates our firm commitment to simplifying and enhancing the implementation and deployment of OTT platforms, all while providing a proven, future-proof ad monetization model for OTT and FAST service providers globally," said Won Baek, CEO of Anypoint Media. "Through this integration, we will help content providers experience a solution with robust functionality and superior advertising capabilities from day one." Dario Choi, Regional Vice President, APAC at Irdeto, added, "Together, we offer a fully integrated solution that ensures seamless deployment, robust functionality, and superior advertising capabilities from day one."

This enhanced partnership will contribute to helping content providers maximize the value of their digital content through innovative monetization strategies, securing both growth and profitability in the rapidly evolving media market. Anypoint Media will further solidify its leading position in the global OTT and FAST markets through its collaboration with Irdeto.