CEO Baek Won-jang Appointed as Advisory Member of MAD STARS’ “MAD Committee"

AI technology is transforming our lives at this very moment—predicting consumer behavior, revolutionizing how content is delivered, and redefining the way companies communicate with their audiences. Advertising and marketing are at the heart of this paradigm shift, setting new standards in a rapidly evolving digital era.

In response to these changes, MAD STARS (Busan International Marketing & Advertising Festival) has launched the “MAD Committee” to strengthen collaboration with the industry and proactively lead innovation. The committee comprises nine leading experts representing Korea’s marketing and advertising sectors. As advisors, they will provide strategic guidance and professional insights to enhance the effectiveness and global positioning of MAD STARS.

Mr. Baek Won-jang, CEO of Anypoint Media, has joined the committee in alignment with its vision to explore the new possibilities where technology and creativity intersect. He remarked,

“Marketing and advertising are creating new frontiers at the intersection of technology and creativity. I am honored to participate in MAD STARS’ journey to navigate this change and shape a meaningful direction for the industry.”He added,“I look forward to contributing to the development of a platform that connects on-the-ground insights with the global advertising ecosystem.”

In an era where AI and creativity coexist, Anypoint Media remains committed to driving innovation in the global advertising market through technology-based insights and creative leadership.