[MADTIMES] [Round-table talk] Now Is the Time to Start Programmatic Advertising!

2021.11.01

[MADTIMES] Interest in programmatic advertising is rising. Programmatic advertising involves using automated technology to buy and sell digital ads. Through automated processes, real-time bidding (RTB), and targeted advertising, it delivers personalized ads to users at the right time. Moloco Vice President Goh Minho, Anypoint Media CEO Baek Wonjang, Motiv Intelligence CEO Yang Junmo, and Wishmedia CEO Lee Kyungkoo discussed what programmatic advertising is, how it is being applied, and its future prospects with Madtimes.

ⓒ Madtimes [https://www.madtimes.org/news/articleView.html?idxno=9653&replyAll=&reply_sc_order_by=C]