April 22, 2024
Leading ad-tech company Anypoint Media (CEO Baek Wonjang) showcased its addressable CTV advertising solutions for OTT, FAST, and Pay TV at the 2024 NAB SHOW, the world's largest broadcast equipment exhibition. The 2024 NAB SHOW, held annually since 1922, took place from April 13 to 17 at the Las Vegas Convention Center, featuring participation from over 1,700 companies, including Adobe, Sony, Panasonic, and Grass Valley.
Anypoint Media introduced its independently developed addressable TV advertising solution, "FLOWER." Addressable TV advertising allows for the delivery of different ads to each household based on their characteristics and interests.
At their booth at the 2024 NAB SHOW, Anypoint Media demonstrated FLOWER’s capabilities, including seamless real-time broadcast ad insertion for OTT, FAST, and Pay TV, and cross-screen targeting across various smart devices connected to home wireless and wired routers, such as set-top boxes, smartphones, and iPads.
In addition, Anypoint Media engaged in pre-interviews, on-site interviews, and stage presentations to introduce various purchasing methods for TV ad inventory in collaboration with Google through FLOWER, highlighting it as a solution for maximizing ad revenue. These interviews and presentations can be viewed on Anypoint Media’s YouTube channel.
Anypoint Media Youtube/ www.youtube.com/@AnypointMedia
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