On August 30th, the D-AD Forum held its August seminar at the Anypoint Media conference hall, successfully bringing together advertising and academic professionals to engage in insightful discussions on the current state and future of TV advertising under the theme "How Should We Approach TV Advertising?"
Key Takeaways:
Addressable TV and Programmatic Advertising: Won Baek, CEO of Anypoint Media, presented the latest trends in Addressable TV and programmatic advertising technologies, highlighting the potential for integrated campaign execution across platforms like YouTube, Netflix, and IPTV. He emphasized the importance of developing effective advertising strategies not only for large advertisers but also for small businesses.
Hyperlocal TV Advertising: The seminar explored how hyperlocal TV advertising services can enable small businesses to leverage TV advertising at a lower cost, expanding their reach to target consumers within their local communities. The potential for synergy between such services and government support programs was also discussed.
Integrated Mobile and TV Advertising Strategies: The need for collaboration among multiple stakeholders and the establishment of standardized data were highlighted as crucial factors for effectively integrating mobile and TV advertising strategies. Addressing data privacy concerns and fostering industry-wide cooperation to develop standardized metrics were identified as key challenges.
This seminar served as a valuable platform for exchanging diverse perspectives and innovative ideas to drive the TV advertising industry forward. The D-AD Forum remains committed to facilitating in-depth discussions and knowledge sharing on the evolving advertising landscape to contribute to the industry's continued growth.
ⓒAnypoint Media
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