September 21, 2023
[the bell] Addressable TV is a sophisticated technology that shows different ads to viewers watching the same program. This technology requires precise timing to ensure ads start and end seamlessly between programs. Anypoint Media’s core technology ensures targeted ads are delivered right on time, maintaining the smooth viewing experience of traditional TV ads. The funds secured from Keistone Partners will be used for overseas expansion and R&D. Anypoint Media has already secured contracts with major players like Telkom Indonesia, VNPT in Vietnam, and beIN Sports. Furthermore, forming partnerships with Advanced Info Service Public Company Limited (AIS) of Thailand, Astro of Malaysia, and Airtel of India is under discussion. Anypoint Media is poised for a breakthrough in Southeast Asia, and is looking to expand into Europe, Latin America and North America before its competitors enter the arena. Once FLOWER, Anypoint Media’s addressable TV advertising solution, starts to be embedded into set-top boxes or OTT apps, platform operators would find it difficult to opt out of it, which works as a lock-in strategy.
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